DIGITAL MARKETING SKILLS ARE IN DEMAND



DIGITAL MARKETING SKILLS ARE IN DEMAND 


Digital marketing is the process of marketing where we use digital technology and the internet for the promotion of products and services. All the services and products which are sold online or offline are promoted through digital marketing. Digital marketing was invented in 2001 and since then digital marketing has been developed and customers can connect through TV, mobile phone, social media, etc.

In this era, the majority of purchases are made online and all the businesses around the world have taken the advantage of digital marketing. Initially to sell the product or services salesmen were appointed as informational experts but customers moved away from trusting the people. Now customers buy the product by checking online reviews. Let's talk about the biggest changes that are happening because of Digital marketing. 

 

  1. SEO- Search Engine Optimization

    What is SEO- Search engine optimization is the process of improving a website to increase its visibility when people or customers search for products or services, the better visibility of your website page the more possibility of getting attention and attracting the customer. 

We must make our website user-friendly by using SEO so that users or customers can take a benefit out of it. SEO will help to discover, understand and present the content.

          Whenever you want to know or purchase something the first thing you do is search it up on the google search engine and a consumer usually finds what they are looking for on the first or second page of the google search when the results are delivered. 

A few years back marketers realized the importance of content in advertising. The only way to increase sales or services online was through the creation of valuable content. That's where the search engine comes into play, making SEO friendly is one of the most important steps in digital marketing. Without optimizing your website as SEO-friendly you will be left behind the searches and miss the opportunity to grab the potential leads or customers and exposure to your business.



  1.  WEBSITE MARKETING  

The biggest marketing asset that will help your potential customer to find what they are looking for is      website marketing, many people spend lots of their valuable amount of time on a website before taking any decision of buying, your responsibility is to make a customer attractive towards the website and keep him/her on your website for a long time they must find the information on their desired products and products.

 A WEBSITE MARKETING HAS THE FOLLOWING RESULTS

  • An online sales page where customers can take benefits like shopping, services, and other features. 

  • Creating a website will build confidence in your company. 

  • By using a website we can take customers' reviews and comments to improve the SEO of the website and business tactics. 

  • Visual things that control human emotions and you can show what you can make an offer out of it. 

STRATEGY TO MAKE WEBSITE MARKETING 

  • Optimize the website in such a way that people can find it easily 

  • Write content about the product(blog), posts, and videos.

  • Running contests and providing giveaways like gifts and offers on products.

  • Offers on products and services.




  1. CONTENT MARKETING 

It is marketing where we focus on creating and distributing relevant, consistent, and valuable content to attract the defined audience to drive profitable customer action, content marketing is very important where it holds a valuable place in digital marketing, whichever the marketing strategy you may have without a content marketing you will not be able to build the customer base, engage and brand. 

  Basically, content marketing is all about interacting, understanding your product or services to your customer, and convincing them to make a purchase. Examples of content marketing are videos, E-books, podcasts, infographics, blogs, posts, social media posts, and so on.


THERE ARE 3 STAGES OF CONTENT MARKETING 

  • Awareness stage 

  • Consideration stage 

  • Closing stage


IMPORTANCE OF CONTENT MARKETING 

  • Companies that write blogs will have more leads than an average company.

  • 50% of customers buy products after viewing 4 to 5 website content, before engaging with a sales representative. 

  • Companies that are using content marketing have a higher growth rate than those which are not using it.

  • B2B markets are increasing their sales by using content marketing


HOW TO GET STARTED WITH CONTENT MARKETING 

  • Identify your audience. 

  • Make the right format. 

  • Decide who is going to write and edit.

  • How you will distribute.

  • Choose a sustainable schedule. 


  • SOCIAL MEDIA MARKETING 

One of the most trending and effective forms of digital marketing is social media marketing, the term social media refers to the social media or social network to market products or services. This is going to provide the companies to engage with the customer and reach new ones while allowing them to promote desired objectives of the company. Social media marketing has the purpose to make a data analytics tool that allows markets to track their efforts and resolve the difficulties in the market. 

KEY PILLARS OF SOCIAL MEDIA MARKETING 

  • STRATEGY-The social media platforms to be used, and the type of content that will be shared for setting a goals.

  • PLANNING- what kind of content needs to build that are photos, videos, posts, and blogs.

  • PUBLISHING- When it must be put on the social media platforms 

  • LISTENING AND ENGAGEMENT- By using social media engagement tools we can monitor what users, customers, and others are saying about posts, videos and  blogs other business assets. 

  • ADVERTISING- In order to promote and develop the brand purchasing Ads on social media is a great platform.






4.          EMAIL MARKETING 

It is a powerful and trending marketing channel, it also comes under digital marketing where we use emails to promote our product or services. It will help to make customers aware of latest items or offers, it also helps in marketing strategy with lead generation, brand awareness, and building relationships. 

  

EMAIL MARKETING TIPS 

  1. Create an Email marketing plan

  • Define your audience- whatever you sell online or offline we should have a clear idea of who is your audience in order to communicate effectively with them.

  • Decide what to write-it's about how you are going to write the content in order to convince your audience to purchase the product or services. 

  • Make a schedule- Create a calendar to schedule your posts, blogs and sessions.

  1. Design your emails

  2. What you can do with the marketing automation 

  3. Measure your performance 







  

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